Busiwire
Global Market Review of Active Sportswear and Athletic Footwear - Forecasts to 2014
Tuesday March 11, 03:00 PM
Research and Markets (http://www.researchandmarkets.com/reports/c85497) has announced the addition of "Global Market Review of Active Sportswear and Athletic Footwear - Forecasts to 2014 (2008 Edition)" to their offering.
With growth in these apparel sectors being very much marketing-driven, 2008 is an important year for the active sportswear and athletic footwear industry. Not only is it an Olympic year, but an Olympics that will take place in Beijing, China, creating a completely different environment for the world's major sporting event than is the case in developed economies.
As reviewed in this third edition report from just-style, a lot is riding on this opportunity for the major sports brands, all of which will be paying attention to the domestic Chinese market, the Olympic tourist market and the world market spin-offs from television coverage, not to mention internet exposure of their product catalogues.
The active sportswear and athletic footwear product group is one of the most heavily-branded areas of apparel. There are only two truly global players: Nike and Adidas-Reebok. They compete with a multitude of smaller and regional sports brands, and also with the sports ranges of casual wear brands. The purchasing choice is frequently determined by the sportsman or woman you admire, or the team that you follow and therefore the brand that you aspire to wear.
The sportswear product segment is one of the most confusing to define and categorise, and the argument of 'what makes a consumer of sports clothing and athletic footwear?' is a theme which runs through this report.
As consumers, we have all become 'available' to sports brands and retailers trying to reach us with their marketing material. The main reason for this being that sport is a huge business, and particularly, a huge business for television. This is backed up by the SGMA's recent suggestion that the sportswear sector is becoming less 'professional' and less 'extreme'. On the other hand, it is in the commercial best interests of the equipment, clothing and footwear providers to 'up' the value of their products by relating them to real or perceived benefits.
This latest global market review concentrates on consumers who enjoy a sporting lifestyle, and garments that will be used in active sport, including competition, recreation and exercise, with comprehensive data and analysis including:
-- Definition of the market for active sportswear and athletic footwear
-- What people around the world use their sportswear for
-- Market estimates broken down by product and geographic region
-- Forecasts for overall consumption to 2014
-- Supply to the market
-- Market share of the global players and review of secondary players
-- Product, styling and lifestyle trends driving the industry forward
For more information visit http://www.researchandmarkets.com/reports/c85497
Contact:
Research and Markets Laura Wood Senior Manager Fax: +353 1 4100 980 press@researchandmarkets.com
Next Article: Gain Insight into Footwear Manufacturing in China
Previous article: The Japanese Market for Home Furnishings and Housewares Remains Uncertain Despite Efforts by Many Key Players to Improve Its Performance
Top Headlines
GuocoLeisure annual profit boosted
Tuesday September 2, 07:43 PM - NZPA
GuocoLeisure, formerly BIL International, saw its annual net profit more than quadruple to $US56.7 million ($NZ82. .. Read More
Income receivers for Henderson properties step down
Tuesday September 2, 07:26 PM - NZPA
Receivers appointed for the income of two properties controlled by Christchurch developer Dave Henderson have stepped down af .. Read More
Marlin Global to sell shares in US company
Tuesday September 2, 07:17 PM - NZPA
International-focused investment fund Marlin Global is selling its stake into the takeover of an American pharmaceutical busi .. Read More
Calculators
Copyright © 2008 Yahoo! All rights reserved.
Yahoo!Xtra: A Yahoo!7/Telecom New Zealand Company.