Asia Pulse
DIGITAL MARKETING TAKES OFF AS LATEST TREND TO HIT VIETNAM
Monday July 21, 02:52 PM
HCM CITY, July 21 Asia Pulse - Digital marketing was at the top of the agenda in a seminar on July 18 hosted by the Vietnam Marketing Association and attended by economists, officials and industry experts.
The internet and radio are providing advertising opportunities in Vietnam, according to Ralf Matthaes, managing director of TNS, a market research company, who spoke on digital media at the seminar.
More than 20 million people in Vietnam use the internet, the 17th highest usage in the world, he said. That figure is expected to reach 30 million by 2010.
Ralf said that more than 60 per cent of urban Vietnamese surf the web at least once a week.
About 100 companies in the country currently advertise through SMS on mobile phones. At least 48 million people own mobile phones in Vietnam, a figure that is expected to double by 2010.
Global revenue from SMS advertising on mobile phones was only US$878 million last year, but is expected to reach US$4.36 billion by 2011.
Visitors to social networking sites, such as Facebook and MySpace, have grown 34 per cent in the past year to 530 million worldwide, Ralf added.
There are 1.3 billion internet users in the world, of which 39 per cent are Asian.
Ralf said the internet was a highly underutilised medium in Vietnam with great potential, with only 5 per cent of companies using digital marketing.
Online advertising is expected to grow when in-home internet accounts in Vietnam increase from the current 21 per cent to 30-35 per cent penetration.
The development of social online networks, such as Facebook and MySpace, are also potential sites for advertisers and marketers, he said.
Also discussed at the meeting was the prevention of spam, a pressing concern among businesses, speakers said.
Do Ngoc Duy Trac, a security expert from the Ministry of Information and Communications, said the ministry would issue a decree on spam prevention and protection of business internet users.
The decree will call for strict penalties for violators, including revocation of investment licenses.
(VNA)
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