http://nz.biz.yahoo.com//090219/24/avir.html
Research and Markets (http://www.researchandmarkets.com/research/5c06a6/china_entrepreneur)
has announced the addition of John Wiley and Sons Ltd's new report "China
Entrepreneur: Voices of Experience from 40 Business Pioneers" to
their offering.
Give yourself a "second mover advantage." China-bound entrepreneurs and
small business owners: learn from experienced China hands before you
bring your business to the world's largest and most dynamic consumer
market.
Preparing to manage a small business in China, the world's largest, most
dynamic consumer market? Hundreds of thousands of other international
businesspeople are too, but only a small percentage of them will succeed
in bringing their start-up dreams to life in the Middle Kingdom.
Give yourself a huge head-start by learning directly from experienced
China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on
launching, growing, and operating your own business in China. Authors
Juan Antonio Fernandez, professor of Management at the China Europe
International Business School, and Laurie Underwood, accomplished
journalist and Director of External Communications at CEIBS, use their
combined 26 years of China experience to interview 40 successful
international entrepreneurs who have launched and built businesses in
China.
These entrepreneurs share their first-hand advice, anecdotes and best
practices in tackling the key challenges of winning in the China market,
from negotiating with government and winning necessary start-up
approvals, to hiring and keeping the right staff, to collecting payments
and to safeguarding intellectual property. In addition, the experiences
of the entrepreneurs will be juxtaposed against insights from
experienced China consultants who assist start-ups in operating in
China. Thus the book will balance extensive, on-the-ground business
advice against the insights of consultants who have risen to prominence
in the China business environment by advising SME business operators on
succeeding in China.
Key Topics Covered:
Becoming Rich is Glorious
First Steps into China: The Mindset and the Money
Setting Up Shop: Seeking The Right Business License, Finding the Right
Business Partners
Finding the Right Customers And Getting Paid
Human Resource Challenges
Managing the Business - Dealing with Ethics
Managing Negotiations
Managing Business Culture
Living in China Survival Kit
The Lessons: Entrepreneurs' Reflections
Conclusion
For more information visit http://www.researchandmarkets.com/research/5c06a6/china_entrepreneur.
Contact:Research and Markets LtdLaura WoodSenior Managerpress@researchandmarkets.comFax
from USA: 646-607-1907Fax from rest of the world: +353-1-481-1716
|
