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Research and Markets: Beverage Market in India - Order Now
Wednesday June 10, 11:22 PM
Research and Markets (http://www.researchandmarkets.com/research/5955e9/beverage_market_in)
has announced the addition of the "Beverage
Market in India" report to their offering.
In this report, Boston Analytics investigates the large untapped market
potential for store-bought non-alcoholic beverages, in particular
carbonated beverages, juice based drinks and energy or sports drinks
among urban/suburban consumers in India.
Approximately 120 billion litres of beverages are consumed by Indians
every year, but only 5% represent store-bought packaged beverages. The
majority of Indian consumers (75%) still consume non-alcoholic
store-bought beverages 'less than once a day', highlighting a large
untapped market opportunity, particularly in the carbonated drinks and
juice or juice-based categories (estimated to be worth $1.5 Billion and
$.25 billion respectively). In order to increase consumption and
penetration of such beverages manufacturers will have to address the two
primary reasons why some Indians abstain entirely, that is, health
concerns and undesirable taste - as highlighted in Boston Analytics'
survey of 8300 people across 15 cities.
This study investigates consumption frequency and habits, the importance
of various product attributes, and brand preferences across age,
household income, city in India and beverage category. This study has
implications for manufacturers, distributors, retailers and investors
hoping to capitalize on the growth of these beverage categories in India
and distinguish themselves in the increasingly crowded marketplace
Key Topics Covered:
Survey Background and Objectives
Sample Demographics
Executive Summary
Usage of Non Alcoholics Drinks and Beverages
Carbonated Drinks: Need Drivers and Perceptions of leading Brands
Fruit Drinks and Juices: Need Drivers and Perceptions of leading Brands
Energy and Sports Drinks: Need Driver and Perceptions of leading Brands
Appendix
For more information visit http://www.researchandmarkets.com/research/5955e9/beverage_market_in
Contact:Research and MarketsLaura WoodSenior Managerpress@researchandmarkets.comFax
from USA: 646-607-1907Fax from rest of the world: +353-1-481-1716
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