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Research and Markets: Report of Chinese Online Tourism Industry under International Financial Crisis, 2009
Friday June 12, 11:53 PM
Research and Markets (http://www.researchandmarkets.com/research/5c1f1c/report_of_chinese)
has announced the addition of the "Report
of Chinese Online Tourism Industry under International Financial Crisis,
2009" report to their offering.
China's position in tourism development in the world has been
increasing. It has become the fourth largest entry receiving country in
the world and the largest exit tourist source country in Asia. From 2000
to 2008, the total revenues of Chinese tourism increased by 12.5%
annually (by CNY). In 2008, China received a total tourist man-time of
about 1.89 billion, rising by 5.9% of last year, realizing the tourism
revenues of 1.16 trillion CNY (166 billion USD), increased by 5.8% of
last year.
The slowdown of economy growth negatively affected the tourism industry,
leading to the slowdown of the growth rate, even negative growth,
especially in the entry tourism market, exit tourism market and the
hotel industry etc. By contrast, the domestic tourism market and scenic
resorts were less influenced by the slowdown of economy growth
With the spread of the international financial crisis, the unfavorable
influences have clearly shown in Chinese tourism.
In 2008, the market scale of the Chinese online tourism market was only
about 500 million USD, however, its annual growth speed reached to 50%.
Because the total demands for the abroad tourism market declined, the
cost pressure for online tourism providers accelerated. Chinese online
tourist enterprises reduced the investment in advertisement and
marketing so as to maintain their finance.
Chinese online tourism is obsessed by two problems: incapable of product
standardization and risks in payment. Facing the fierce competitions,
the tourist booking websites will take more consideration in the newer
services and broader marketing channels in order to find their market in
various categories.
For example, a new online tourist model-trip search is springing up,
such as www.qunar.com., which had already entered Chinese online tourism
market.
Under the international financial crisis, it is predicted that online
tourist booking services will gradually permeate into the traditional
tourist market, even expand the services by the establishment of travel
agents. Meanwhile, traditional travel agents will provide online tourist
booking services for their customers. From a long run, the integrators
will be the winners in the future. The integration of online and offline
services for customers will possibly dominate the market. With the
revenue reduction of booking market in the market share, the tourist
products will become the fastest growth business in online tourist
booking market. Besides, providing online tourist route will be the
transfer direction for online tourist websites.
The following information can be obtained in this report:
Present Situation of Chinese Tourism
Present Situation of Chinese Online Tourism
Operations of the Major Chinese National-wide Tourist Websites
Development Trends of Chinese Online Tourism
Influences of International Financial Crisis on Chinese Online Tourism
Key Topics Covered:
Overview on Chinese Tourism, 2008-2009
Situation of Chinese Tourism Market, 2008
Analysis on the Development of Sub-sectors in Chinese Tourism
Perspectives of Chinese Tourism, 2009
Analyses on the Operations of Chinese Tourist Websites, 2008-2009
Related Concepts of Chinese Tourist Websites
Analysis on the Development of Chinese Tourist Websites
Analysis on the Functions and Categories of Tourist Websites
Analysis on the Factors Affecting the Development of Chinese Online
Tourism
Analysis on Chinese National-wide Tourist Websites
Overview on Chinese National-wide Tourist Websites
Overview on the Development of Chinese National-wide Tourist Websites
Analyses on Chinese Regional Tourist Websites
Overview on Chinese Regional Tourist Websites
Overview on the Development of Chinese Regional Tourist Websites
Analyses on the Development of Chinese Tourist Websites
Profit Models of Chinese Tourist Websites
Investment Risks of Chinese Tourist Websites
Investment Opportunities of Chinese Tourist Websites
Market Opportunities of Chinese Tourist Websites
Strategies to Coping with International Financial Crisis for Chinese
Online Tourism
For more information visit http://www.researchandmarkets.com/research/5c1f1c/report_of_chinese
Contact:Laura WoodSenior Managerpress@researchandmarkets.comFax
from USA: 646-607-1907Fax from rest of the world: +353-1-481-1716
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