http://nz.biz.yahoo.com//090701/24/d51r.html
Research and Markets (http://www.researchandmarkets.com/research/df809f/the_global_economi)
has announced the addition of the "The Global Economic Crisis: The
Impact on Consumer Attitudes & Behaviors in India" report to their
offering.
A survey of Indian respondents established that 55% either strongly or
tended to agree with the statement "I believe my country of residence is
in a recession". However their relative conviction in this belief is
lower than the global average (69%). This reflects the greater optimism
and growing financial and emotional satisfaction among Indians as
prosperity has increased
Scope
Detailed analysis documenting Indian consumers recessionary mindset
and how this influences perceptions about current and future prospects
Insights highlighting how the economic downturn has affected perceived
quality of life, emotional wellbeing and financial security in India
In-depth analysis of Indian shoppers changing price sensitivity, value
consciousness and attitudes towards private label across 4 major FMCG
sectors
Countries and categories covered: India; food and non-alcoholic
beverages, alcoholic beverages, personal care and household care
Highlights of this title
Indias economy has demonstrated comparably higher resilience in the
midst of a worldwide slump and it also seems Indian consumers recognize
this. They are less likely to perceive that their lifestyle has changed
in light of the economic downturn with just over a quarter (26%)
perceiving that their lifestyle has been impacted by the recession
Despite modernization, traditional Indian values have persisted, posing
dilemmas for marketers to develop creative campaigns that can work
within an Indian cultural context
For 70% of Indian shoppers, overall quality of products sold has a high
amount of influence over where people do their grocery shopping. This is
symptomatic of the aspirational mindset among Indias emerging consumer
culture and the opportunities apparent for strong brands that are
synonymous with quality
Key reasons to purchase this title
Gain a detailed understanding of changing consumer attitudes and
behaviors amid the downturn in order to determine appropriate
recessionary strategies
Obtain country and sector specific insight about pertinent
recessionary themes such as private label and consumers value
consciousness
Assist consumer segmentation and targeting efforts by accessing data
from two waves of primary research conducted in August 2008 and April
2009
Key Topics Covered:
Overview
Catalyst
Summary
the Future Decoded
Introduction
Trends
Insights
Action Points
Appendix
Companies Mentioned:
McDonalds Corporation
Nestle India Limited
Unilever
For more information visit http://www.researchandmarkets.com/research/df809f/the_global_economi
Source: Datamonitor
Contact:Research and MarketsLaura Wood, Senior Manager,press@researchandmarkets.comU.S.
Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
|
