http://nz.biz.yahoo.com//091008/24/f0no.html
Research and Markets(http://www.researchandmarkets.com/research/c286d6/kids_trends_in_ind)
has announced the addition of the "Kids Trends in India Research,
Analysis & Implications on the Apparel Industry" report to their
offering.
450 million kids (below the age of 18) and another 8 million being added
each year!
What do you know about them? It's not only about their rising numbers.
It's about their mindsets. It's about their approach. It's about their
thinking, their preferences, likes, dislikes and everything else that
make a kid a kid.
Children are also the main focus of Indian families, and their
aspirations in terms of education and career choices are quite high
today. The average family size in India has been on a decline, coming in
now at almost 4.3 as compared to earlier years when it was more than 5.
With the reduction in their average size and the increase in their
incomes, Indian families have more money to spend. And children being
the main focus, parents try their best to fulfil their aspirations. Net
result, they get more attention and participate a lot in the decision
making process.
Trends in this group are aplenty, some niche and some mass, but all are
important. The numbers and these rapidly changing trends impact
everything from government policies to education to retail to
entertainment to the environment.
The publisher draws out 3 of the most important trends and use 11
examples to explain them and review the implications of these trends on
the Apparel Industry.
The publisher looks at market size, growth of segments and on the whole,
growth drivers and a host of related facts and figures. With this
background, the publisher analyzes the industry and their approach here
has been to be as non-linear as possible. The publisher believes that a
linear approach to the impact of the trends on a particular industry
will be incomplete and a non linear analysis of the industry will reveal
many other factors which need to be addressed towards progressive
growth. These factors have been reviewed in the light of the trends. The
publisher has thus looked at the trends and the industry from various
angles and put together a few pointers which they believe will offer
great insight into the kids market and also stimulate ideas and actions
in the right direction.
Useful for brands, categories, product and content developers,
designers, analysts, researchers and consultants who are interested in
this lively segment.
For more information visit http://www.researchandmarkets.com/research/c286d6/kids_trends_in_ind
Contact:Research and MarketsLaura Wood, Senior Manager,press@researchandmarkets.comU.S.
Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
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